**Amazon Prime Day 2024 was scheduled for July 16–17, 2024.** According to Amazon's official announcement, the event started at 12:01 a.m. PDT on July 16 and ran through July 17, 2024. This marked the 10th Prime Day event, featuring millions of deals across more than 35 product categories, exclusive access for Prime members, and new features like Invite-only deals and personalized deal notifications. **Key details:** - **Dates:** July 16–17, 2024 - **Start time:** 12:01 a.m. PDT on July 16 - **Duration:** 48 hours - **Features:** Millions of deals, new deals every 5 minutes during select periods, Invite-only deals, Alexa deal alerts, and early access to deals starting in late June 2024. **Sources:** - [Amazon Official Announcement](https://www.aboutamazon.com/news/retail/amazon-prime-day-2024-date) - [NBC News](https://www.nbcnews.com/select/shopping/amazon-prime-day-dates-2024-rcna158686) - [Today.com](https://www.today.com/shop/amazon-prime-day-sale-dates-july-2024-rcna158028)